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In an Arts Management career spanning 25 years Jordi Herold orchestrated over 10,000 concert events. He is the founder (1979) of the Iron Horse Music Hall, now flagship of the Iron Horse Music Group whose multiple venues he programmed as Creative Director until 2004. He has programmed and produced in venues from 150- 10,000 seats from Boston to Albany and Manhattan to Burlington, VT.

Mr. Herold has been involved in the re-opening of the Calvin Theater, Northampton; The Colonial Theater, Keene; and in 2010 was Project Representative for a plan that achieved $15 Million in funding for an Arts Complex at The Garden Theater, Greenfield.

He has consulted to the Academy of Music Theater, Northampton; Colonial Theater, Pittsfield; The Clark Arts Institute, Williamstown; The Bushnell, Hartford among others.

Mr. Herold was invited by Mass MoCA Director Joseph Thompson to discuss partnership opportunities and from 2000-2004 presented many events at the Hunter Center working closely with Rachel Chanoff (Curator Performing Arts).

IWF provided Event Management services to Berkshire Botanical Garden in Stockbridge from 2004 – 2010 for an annual Festival event with a peak attendance of 15,000.